Golin has launched First Answer, an AI visibility platform designed to give brands insights on how ChatGPT, Gemini, Perplexity and other AI systems describe them to users.
 
The platform addresses how up to 90 per cent of AI search results come from earned media citations and decreases the risk brands face of having their stories shaped by outdated information, competitor messaging, or AI-generated errors. 
 
“AI systems now determine which brands succeed by prioritising earned media as their most trusted source,” said Jack Barbour, EVP and AI Lead at Golin New York. “When ChatGPT, Gemini, or Perplexity answers questions about your brand, up to 90% of their citations come from earned media sources—not your website. First Answer ensures AI platforms see optimised, accurate, and strategically positioned content, giving our clients clear advantages.”
 
First Answer provides AI optimisation by analysing brand presence across various AI platforms, providing visibility and sentiment evaluation and identification of media outlets, social sites, and owned pages that drive citations. It also looks to increase positive AI visibility through AI-optimised content.

 
 

Hiba Al Haj has joined the Abu Dhabi Real Estate Centre (ADREC) as Strategic Communications Manager. In her role, she is responsible for overseeing ADREC’s communications strategy, strengthening its brand positioning, and leading media relations and stakeholder engagement efforts to support the Centre’s vision of transforming Abu Dhabi’s real estate sector into a world-class, transparent, and investable destination.

Hiba joined the government institution from Burson, where she served as Senior Manager, leading accounts in the UAE and the wider GCC. She has also held roles at Publicis Groupe, Performance Communications, MMEC, Hanover Communications, and Bell Pottinger.

"Happy to have you on board, Hiba. We’re lucky to count on your expertise, and I look forward to working closely together to amplify ADREC’s voice globally. Having worked with you over the last year and a half, I’ve seen firsthand your professionalism, creativity, and dedication. I’m confident you’ll add tremendous value in your new role," said Amer Albedwawi, Head of Real Estate Promotion Team at ADREC.

Stav Pisk has stepped up as Account Director at SEC Newgate Perth. She joined the team in 2023 as Senior Consultant, Communications. Prior to this, Stav was at Cannings Purple for two and a half years.