Melbourne-based agency, Flourish PR, has been reappointed as the communications agency for Olivia’s Walk & Run for Wellness, following a national pitch.
The agency had previously worked alongside Austin Health for more than a decade, helping grow the event and raising the profile of the Olivia Newton-John Cancer & Wellness Centre (ONJ Centre).
Flourish PR's remit includes national and local earned media strategy, campaign storytelling, key partnership management and ambassador / talent management, leveraging its deep history with this community-led initiative.
Founder and Managing Director of Flourish PR, Angela Ceberano, said: "We are delighted to work with the ONJ Centre team again on this very meaningful project.
"Working with this incredible team, Olivia and her family may just be the highlight of my career. This truly is a project that matters. We're committed to continuing Olivia's legacy in a way that would make her proud, raising funds for the programs she championed to help people thrive through cancer."