FleishmanHillard has launched FH Fusion, a communications solutions suite that includes a range of AI models, institutional knowledge, and a proprietary data toolset.
The new AI system is currently used by more than 1,000 strategists within the agency. It is designed to help communicators build and customise tools to deploy client solutions without relying on engineers.
"FH Fusion closes the innovation gap - the distance between what communicators envision and what most tools actually enable," said Ephraim Cohen, Global Head of Data and Digital at FleishmanHillard.
"We've spent years expanding data fluency across the agency - and now we're applying that same model to AI. We're training every FHer to be a builder, not just a user. Communications expertise alone isn't enough anymore. What we need is that expertise plus deep data fluency - and the ability to train AI agents just like we train people. That's the real shift with FH Fusion."
Examples of components built include a simulator to predict key stakeholders' responses to messaging; an agent to analyse brand alignment with shifting cultural, regulatory, and reputational landscapes; risk mitigation solutions that flag vulnerabilities; and tools that help leaders optimise team structure and workflows.
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