FINN Partners has announced the promotion of Jason Cao to Managing Partner for FINN China.
Jason joined the agency's Beijing office upon its opening in 2022. He has since worked to expand FINN Partners' presence in Greater China, bolstering FINN's global offerings with local market insights to support international clients operating in the Chinese market and Chinese enterprises expanding overseas.
Commenting on the appointment,A Howard Solomon, FINN Partners' Founding Managing Partner, who oversees West Coast and Asia Pacific operations, said,A "Under his leadership, our Beijing office has grown into a comprehensive communications powerhouse serving global brands and Chinese enterprises alike. His promotion to Managing Partner reflects both his exceptional contributions and our continued commitment to the Greater China market."
Under Jason leadership, FINN China currently serves as a key partner to organisations including Novo Nordisk, L'Or�al Group, Merck, IEEE, Aveva, and Invisalign.A Recently, the Beijing office collaborated with FINN's European healthcare team to provide workshops for Chinese pharmaceutical companies to help them understand the market access, policy insights, and marketing environments in Europe.
"Today, the communication consulting industry in China has entered an era of 'value first,'" Jason said. "Chinese enterprises in need of professional communications support have increasingly been paying less attention to an agency's size and rankings, and instead focusing more on the value that PR can deliver, as well as the broad vision, deep insights and experience of the specific service provider.
"FINN's unique positioning and its truly global integrated capabilities enable us to win market recognition through our expertise and professionalism. FINN loves to be a pioneer in the industry and keeps creating more possibilities in China."