Finalists announced for the 52nd annual PRINZ Awards

 HAVAS Red has launched EchoWeave, a global specialisation designed to help brands master generative engine optimisation (GEO). Spearheaded by the agency's Australia and UK teams, the development gives communicators and marketers capabilities to understand, measure and elevate brand visibility as AI becomes the primary tool for how people search, compare and decide. 

EchoWeave delivers:

• Multi-model competitor insights: Compare a brand’s visibility against competitors across AI search platforms in a single, comprehensive view.
• Visibility insights: Track how brand visibility shifts over time and adjust strategy as AI models evolve.
• Citation and source analysis: Discover which sources AI models rely on most and understand how a brand can become one of their trusted references.
• Content scoring: Evaluate a brand’s existing content for AI relevance and optimise it to perform effectively at the prompt level.
• Gap analysis: Identify the specific topics and prompt areas where a brand is underperforming and take clear corrective action.

Steve Fontanot, Commercial Managing Director, APAC, HAVAS Red, said LLMs are redefining brand discovery: "EchoWeave gives communications leaders the clarity and intelligence they need to ensure their strongest stories are understood, trusted and elevated within AI-driven environments."

Rachael Sansom, CEO, HAVAS Red Europe and UK, added: “The same question is coming from every CMO and communications leader we speak to: ‘How do we ensure our brand is accurately understood by AI?'

“EchoWeave gives leaders a clear, data-driven path to turn that challenge into a practical plan they can act on today.”  

Meanne Dizerens-Lau has joined the Tung Wah Group of Hospitals (TWGHs) as Head of the Corporate Communications Division. 

In this role, Meanne provides strategic leadership across all aspects of internal and external communications, leads the development of corporate publications and digital content, and drives media relations and branding initiatives. She also aims to enhance public transparency, safeguard the organisation’s reputation, and ensure that TWGHs’ services in medical and healthcare, education, community welfare and traditional practices foster public trust and sustain donor support.

Meanne brings over two decades of experience across Hong Kong, Beijing, and Shenzhen, with a portfolio that includes senior roles at Shangri-La Hotels and Resorts and Marriott International. Most recently, she led marketing and branding for the West Kowloon Cultural District Authority.

A high-end audio brand, Devialet, has appointed COCO PR & Communications Agency (COCO PR) as its strategic communications partner following a competitive pitch.

The year-long retainer will see the agency drive brand awareness through experiential campaigns including pop-ups, immersive audio showcases, partnerships and media engagement, aimed at growing Devialet’s presence in the market.

Shanthi Jeuland, Managing Director of COCO PR, added, “Partnering with a visionary brand like Devialet is an exciting opportunity for us. We look forward to applying our extensive track record in managing luxury lifestyle brands within Singapore and the broader regional market to amplify Devialet’s presence through storytelling and activations that truly connect with the modern consumer.”