Earned-led culture agency, Example, has announced new client wins, further expanding its hospitality portfolio across Australia:
- Example has been appointed retainer Sector - PR Agency for Wunderlich Lane, tasked with amplifying its reputation. The strategy will focus on precinct-wide storytelling and momentum-building, beginning with NightShift, a week-long after-dark festival celebrating the winter solstice.
- The agency has been named strategic marketing partner for House Made Hospitality's new venues at Sofitel Sydney Wentworth, including Tilda, Bar Tilda, Delta Rue and Wentworth Bar. They will lead brand storytelling and culturally-led programming to support the precinct's ongoing contribution to Sydney’s CBD.
- Example has taken its placemaking expertise to Queensland with Moreton Hospitality, and is tasked with leading concept development, branding and amplification for the relaunch of The Beach Hotel Stradbroke Island.
Example’s Managing Director and Co-founder, Rebecca Jarvie-Gibbs, said: "There’s a tremendous energy in Australian hospitality right now and a clear demand for destinations with depth, story and true substance. We are deeply passionate about the work that we do and are continually inspired by clients who share our ambition to create exceptional venues and precincts that enrich Australian life."