On 27th November 2025, Telum Media hosted a Telum Talks event in Dubai, bringing together Enas Al Refaei, Assistant Editor-in-Chief, and Laura Koot, Managing Editor at The National.
Moderated by Telum Media’s Regional Media Manager for the Middle East, Joanna Ezzat, the conversation gave attendees an honest and insightful look at how The National, as one of the region's broadest and busiest newsrooms, operates behind the scenes.
Enas and Laura shared how they shape editorial priorities, what they look for in a compelling story, and why understanding the publication’s audience and purpose, and having a broad range of news products from breaking news to podcasts, are essential for anyone hoping to land coverage. They also offered actionable tips for comms and PR professionals on crafting thoughtful pitches and identifying meaningful angles to build long-term relationships that are genuinely valuable for both sides.
Beyond the session, attendees had the opportunity to network with peers from across the industry and speak directly with the speakers.
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