On 13th January, Telum Media hosted a Telum Talks To session with CNA.id in Jakarta, offering participants a behind-the-scenes look at how the newsroom shapes coverage for audiences in Indonesia and across Asia.
The morning discussion featured Kor Kian Beng, Deputy Editor-in-Chief, alongside Editors Denny Armandhanu and Amanda Puspita Sari, and was moderated by Telum Media’s Olivia Mayer.
Participants gained a closer understanding of CNA.id’s editorial approach, from identifying strong story angles to ensuring coverage reflects local context while remaining relevant to wider regional and global conversations. Speakers also shared examples of Indonesian stories that gained broader traction when aligned with themes shaping Southeast Asia and beyond.
The session also explored how PR professionals can strengthen engagement with editorial teams through timely, relevant pitching and by building long-term, mutually beneficial relationships.
The discussion concluded with a Q&A and a networking session, giving attendees an opportunity to engage directly with the speakers and connect with industry peers.