PR News

Essential strengthens leadership team in new era of political research and campaigns

Research and public affairs agency, Essential, has appointed Alys Gagnon to its executive team as Associate Director. She will be leading the agency's Melbourne practices in education, gender equity, social affairs and community services.

Before joining Essential, Alys was Executive Director of The Parenthood, where she helped establish a movement to support Australian parents, children and families.

A writer, unionist, political adviser and organiser, Alys brings over 20 years of public affairs experience from a range of diverse roles in the non-profit, media, and political machinery of Australia’s civil society.

Co-owner and Executive Director, Peter Lewis, said the long-time political adviser was to join Head of Research, Alissa Henderson, and Head of Campaigns, Alana Mew, to deliver the company’s most experienced management team yet: "Alys has been at the core of Essential’s success and growth in recent years, in large part because she’s been pivotal to so many of our client’s wins."
Previous story

Mac Lou checks into latest promotion in Macanese hospitalty sector

Next story

PIABO Communications unveils GEO service to boost brands’ AI visibility

You might also enjoy

TEAM
Industry update

TEAM LEWIS introduces integrated AI platform

TEAM LEWIS has launched version one of its AI operating system, Orbital (OS1), as part of its global offering. The platform is designed to connect insight, creativity, messaging and public-facing delivery.

Orbital combines data from across public relations, customer relationship management, paid media and web activity. It is structured around three pillars:

Intelligence
Orbital works with each organisation’s own data and context to identify the signals influencing reputation, demand and AI visibility.

Creativity
The platform helps teams turn insight into creative work, while preserving marketing judgement and originality.

Delivery
Orbital supports the people representing an organisation, spanning media interviews, keynote presentations and leadership moments.

Fairil Yeo, EVP of AI & Growth at TEAM LEWIS, said: “The advantage increasingly lies with organisations that can act quickly on what they already know. Orbital is designed to shorten the distance between insight and action - helping marketing and communications teams work more effectively across markets, channels and teams.”

Chief Operating Officer at TEAM LEWIS, Yvonne van Bokhoven, added: “Technology can connect information, but it cannot replace judgement. Orbital gives our specialists a clearer view of what matters, more quickly. The decisions - and the responsibility for making them well - remain human.”

Zac
Moves

Zac McLean trades journalism for government comms

Zac McLean has been appointed Strategic Communications Manager and Speechwriter for NSW Minister for Transport John Graham. He has wrapped up nearly five years at The Daily Telegraph, most recently as Head of News. Prior to this, Zac was Executive Producer of Ben Fordham Live at 2GB.

Nina
Moves

Nina Stevens moves to comms as Media and PR Lead

Nina Stevens has been welcomed at the Netball World Cup Sydney 2027 as Media and PR Lead. She has moved to comms from journalism after nearly four years as Sports Editor at 10 News Australia. Prior to this, Nina worked in comms within the government sector and in newsrooms at Seven, Nine and News24.