Erica Yin has been promoted to Senior Account Manager at Brandigo China. In her new role, she focuses on creating tailored B2B marketing strategies that drive lead generation, fostering client relationships, and delivering measurable impact. Notable recent projects include work with brands including W.R. Grace and UPM Pulp.
Erica joined the brand marketing business in 2023. Prior to that, she developed her comms know-how at FINN Partners, Gusto Luxe, and GHC Asia.