The Association of Advertising and Marketing Singapore (AAMS) has opened entries for its flagship award programmes, including the Singapore Media Marketing Awards (SMMA) and Gong Awards.
Themed Fearless Frontiers, SMMA 2026 aims to recognise campaigns and teams from local and multinational organisations that used AI to move faster, while drawing on human intelligence and capabilities. The media, content and communications category includes awards such as Best in Communications / PR, Best PR Campaign and Best Use of Integrated Media.
The Gong Awards 2026, themed Defiers of Destiny, aims to recognise the industry’s best ideas that move culture and drive business results. Award categories include PR Gongs, as well as Brand Experience and Activation Gongs.