Full-service content marketing and PR agency, ENTHRAL, has repositioned itself as an earned-first agency. To support this, the agency has brought in five new appointments across its creative, production, and PR functions.
Hayden Isaacs has joined as Business Director, with a focus on the agency's earned-first creative and production offering. He made the move from Dentsu Creative and had previously held roles at WhiteGREY, Leo Burnett, Cummins & Partners, as well as in-house roles at CUB and Brown Brothers.
Tatsiana Baibak has been appointed as PR and Content Group Account Director in Melbourne, as previously reported on Telum.
In Sydney, Jade Glashoff has started as PR and Content Group Account Director. She was most recently Director for Brand USA, Australia and New Zealand at Gate 7. Jade also brings experience from prior roles at Hopeful Monsters and FleishmanHillard.
Paige McLaren and Sally Muul have also joined the team in Sydney as Senior Creative Producers.
ENTHRAL has also celebrated two new client wins, being named Australian and New Zealand communications agency of record for fitness-focused energy drink company, Celsius, as well as adding IHG Hotels & Resorts to its portfolio after a competitive pitch.
(Pictured, from left: Hayden Isaacs, Tatsiana Baibak, Jade Glashoff, Paige McLaren, and Sally Muul)