Empyre Communications has been appointed as the official PR agency for World of Coffee Dubai 2026, the Middle East’s coffee industry event organised by DXB LIVE, the event management and experiential agency of Dubai World Trade Centre (DWTC), in collaboration with the Specialty Coffee Association (SCA). This fifth edition of World of Coffee Dubai will take place from 18th to 20th January 2026 at Za’abeel Halls of the Dubai World Trade Centre.
The agency will lead the event’s full PR strategy and media outreach, spotlighting Dubai’s growing role as a global hub for coffee trade and culture. The appointment also marks the agency’s first partnership with DXB LIVE.
“We’re incredibly proud to be joining forces with DXB LIVE for the upcoming edition of World of Coffee Dubai," commented Stephanie Farah, Managing Director & Founder of Empyre Communications. "This partnership represents an exciting step for Empyre Communications as we bring our storytelling expertise to one of the region’s most dynamic and internationally recognised events. World of Coffee Dubai has become a beacon for creativity, culture, and connection, and we look forward to amplifying that narrative across local and regional media.”