History Will Be Kind (HWBK) has promoted Edwina Brook (Eddie) to the newly created role of Managing Director.

In her new position, Eddie will steward and build the brand as the agency moves into its second decade in market.

Eddie has amassed more than 15 years’ integrated consulting experience across sectors, disciplines and channels, including influencer, social impact, executive training, generative AI and search.

The appointment will see her work closely with Founder and CEO, EJ Granleese to optimise HWBK's broader offer as part of the Deepend Group.

EJ said: “HWBK has always been about the people - building the right team with the right values and empowering them to do the best work of their lives. Promoting Eddie to MD is a natural evolution – she has been a true business partner from the get-go and has been integral to our success to date. She is a fiercely focused, smart, empathetic and strategic leader with a truly outstanding track record. She brings the smarts, creativity, impressive cross-sector consulting clout and future-focus we need, and we’re lucky to have her steering the ship.” 

Eddie said it is a privilege to step into the new role and help lead the agency into its next chapter: "History has never been static - constant iteration, evolution and a determination to lead - not follow - has been fundamental to our approach. In a market where the speed of change is accelerating, the skillsets we need, the way we approach complex business challenges and our strategies need to change too.  

“We have always embraced a growth mindset, and I’m more excited than ever about the opportunity to elevate our unique proposition while building our incredible team, working in partnership with EJ and our Group partners.”