Edelman has appointed Sofia Yip (pictured) as General Manager for Hong Kong, while Delicia Tan returns to Singapore as CEO, Singapore.
In her new role, Sofia will report to Qu Hong, President, DJE Holdings Greater China, who will also oversee the firm's Taiwan operation.
Sofia will also continue in her role as Head of Brand for Hong Kong and APAC Gen Z Lab Lead. Since joining Edelman in 2013 and returning in 2019, she has built expertise across corporate reputation, crisis, brand, and integrated communications. She has played a key role in strengthening Edelman's Hong Kong business and has worked closely with Delicia in recent years.
Delicia reports to Rakesh Thukral, CEO, Asia Pacific, while retaining her regional client and leadership responsibilities. She joined Edelman in 2006 and has held leadership roles across Singapore, Beijing, Hong Kong, and Taiwan, most recently overseeing operations in Hong Kong and Taiwan.
"These appointments reflect both the strength of our leadership bench and the opportunities we see across the region," said Rakesh Thukral, CEO, Asia Pacific, Edelman.
“With Sofia leading Hong Kong and Delicia leading Singapore, we have experienced leaders in place to build on the strengths of both businesses and create new opportunities for our clients and teams across the region."