Edelman has announced new leadership appointments across its UAE team, reinforcing its specialist capabilities in health, crisis & risk, and brand.
Lauren Brush (
pictured, left) has assumed the role of Head of Health to lead the development of the firm�s health offer in the region. She plays a key advisor role in Edelman�s partnership with M42 and its portfolio, bringing experience of working with global stakeholders, including the Saudi Ministry of Health and U.S.-based medical associations. Her work spans pandemic response, BRCA testing, and the launch of the UAE�s first telemedicine portal.A
Chase Burns (
pictured, centre) has been appointed Head of Crisis & Risk, expanding his role within Edelman�s Corporate Practice, where he leads the work for the Abu Dhabi Investment OVice (ADIO), Hub71 and ATRC. With over 15 years of experience both in-house and advising clients through reputationally sensitive situations across aviation, advanced technology and sovereign investment, Chase has overseen responses to aircraft groundings, geopolitical attacks, and pandemic-related disruptions. He will lead the development of Edelman�s integrated crisis and risk advisory services in the region, while also representing the region within Edelman�s global crisis leadership team.A
The team has also named Deepanshi Tandon (
pictured, right) as Head of Brand for Edelman UAE.A She brings over 15 years of experience and has led several global brands across markets and sectors, spearheading strategic, creative, and culturally resonant work. Deepanshi currently leads work for clients including PepsiCo and Nissan Middle East.
Omar Qirem, CEO, Edelman Middle East, said �These leadership updates reflect both our investment in specialist talent and our commitment to developing leadership from within. Lauren, Chase and Deepanshi bring a powerful combination of subject matter expertise, client trust, and integrated thinking that will be instrumental to our next chapter of growth in the region.�A A