Edelman has announced the appointment of Anna Vogt as Global Chief Strategy Officer to lead the firm's global strategy community and focus on effectiveness, cultural relevance, and earned-first brand building. Upon starting her new role, she will report to Tristan Roy, President, Integrated Solutions & Delivery.
Anna's remit will include elevating Edelman’s strategic product and developing platforms and ideas. She will also be responsible for advancing the firm’s Earned Flywheel framework and scaling the use of data and AI-powered intelligence tools, including TrustStream, Edelman’s proprietary LLM-based system.
“Anna is an exceptional strategic leader with a rare ability to translate culture, data, and human behaviour into strategies and programs that deliver both relevance and results,” said Tristan. “She has a proven ability to integrate strategic disciplines across areas like social, UX, creator, AI, data and beyond. She is exactly the right person to help propel Edelman’s strategic ambition forward.”
Currently serving as EMEA Chief Strategy Officer at VML, Anna began her career as a WPP Fellow, before moving into senior strategy roles at BBH, MullenLowe, and TBWA London. Throughout her career, she has worked with global brands such as Persil/OMO, KitKat, British Airways, Adidas, Dulux, and Dubai Tourism.
“I’m excited to join Edelman at such a pivotal moment and work with colleagues and clients on ideas that unlock the full power of brand trust and earned creativity,” said Anna. “My goal is to make strategy an essential force across the firm and a powerful ally for our creatives and clients. When people work with Edelman, they should feel confident that growth will follow.”