Global jewellery retailer, Diamonds Factory, has named creative communications agency, CampaignLab, as its earned and integrated media partner. The partnership is already underway, launching with its first campaign, Something Borrowed.
Diamonds Factory Marketing Director, Chloe Heyes, said: "We wanted an agency that really understands our customers and thinks differently about how to reach them, and CampaignLab has shown both, from our very first meeting through to Something Borrowed. We speak to people every day who know they’re ready to propose, but get stuck on the ring. This lets them have that romantic moment of getting down on one knee with a ring in hand."
CampaignLab Founder and Director, Andy Scales, said: "We let people borrow a ring, so they keep the surprise of the proposal and hand the big decision to the person who’ll actually wear it. It’s a simple idea that solves a real problem, and it puts Diamonds Factory in the middle of the engagement conversation."