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Founder of SOCIETY Marketing Communications, Dena Vassallo, has launched CREW, a new communications intelligence company. The company was created to address what it claims to be one of the industry’s most persistent challenges: turning communications data into meaningful measurement and actionable intelligence.
CREW connects signals across communications, audiences, media, reputation, LLM visibility, and the broader market to help organisations build measurement systems around their communications objectives. It then uses intelligence and AI-enabled analysis to help teams understand what matters, what’s working, what may be shifting, and where communications and marketing leaders should focus next.
The company has been established independently of SOCIETY, with CREW designed for use by brands, communications teams, and the broader communications industry.
“Over the years, I've heard the same frustration from brands again and again: ‘I know communications matters, but I need a better way to demonstrate its impact.’ CREW is our answer to that problem.
“The opportunity isn’t to give communicators more data. They already have it. It is to give them greater clarity, stronger measurement, and the intelligence to know what matters and what to do next.”
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