DDB Group Philippines has rebranded as GGC Group Asia following the retirement of the DDB brand globally by parent company Omnicom Group after its acquisition of Interpublic Group.
The agency group, which has operated as DDB's affiliate in the Philippines since 1992, will continue to operate independently while maintaining access to Omnicom's global marketing communications tools and resources as needed.
Chairman and CEO Gil G. Chua (pictured) said the rebrand marks a new chapter for the business while recognising its longstanding partnership with DDB Worldwide and Omnicom Group.
As part of the transition, DDB Philippines has been renamed Velocity+, DDB MNL becomes Alab MNL, and Tribal Worldwide Philippines will now operate as The Tribe. Other agencies within the group, including Optimax Communications, Agile Intelligence, Ripple8, Touch XDA, and Bent and Buzz, will retain their existing brands.
The rebrand also brings together several sister companies from the FCT Group under the GGC Group Asia umbrella, including FOSA, Caishen, Track Mnl, Xpress Move, Strawberry Jam, and PhilMovers.
According to the company, the group now comprises 14 companies across 18 locations nationwide with more than 7,500 employees. It added that the transition will not affect leadership, client relationships, talent, contracts, or ongoing operations.