Dairy Australia partners with Keep Left

Dairy Australia has appointed Keep Left as its PR and influencer agency of record, following a competitive pitch.

The three-year appointment will see Keep Left support Dairy Australia’s community marketing programme, with a remit spanning PR strategy, earned media, influencer engagement, and reputation-building activity.

Keep Left Head of PR, Gillian Gosling, said the appointment reflects the agency’s strength in building communications programmes that connect brands with the communities they serve.

“Dairy Australia plays an important role in supporting one of the country’s most significant agricultural industries, while also helping Australians understand the value of dairy in everyday life,” she said.

“Our cultural frame methodology looks at the five lenses that shape how people think, feel and behave. For Dairy Australia, that means identifying where dairy already has cultural relevance, and finding credible, creative ways to build trust, pride, and connection.

“We’re proud to be partnering with Dairy Australia on a long-term program that brings together PR and influencer engagement to support community trust and inspire more Australians to choose local dairy with confidence.”