PR News
Lucia Serban

Cushman & Wakefield | Core welcomes corporate marketing lead

Cushman & Wakefield | Core has onboarded Lucia Serban as Corporate Marketing Lead. In this role, she focuses on elevating the brand’s market presence, strengthening stakeholder relationships, and aligning campaigns with global priorities.

Lucia is also responsible for developing broker enablement programmes, delivering internal communications, and partnering with global teams to ensure alignment with the brand’s strategic priorities.

Now based in Dubai, she brings more than 16 years of marketing experience in the property sector to the role, having held marketing and comms leadership roles at Savills and JLL in Singapore, and most recently with Trammell Crow Company in the UK.

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Alae Khaldi moves to Saudi Arabia, takes on new hospitality role

 Alae Khaldi has joined Rosewood Hotels & Resorts as Cluster Director of Communications. Moving to Saudi Arabia from Bali, he is responsible for leading integrated marketing, communications, digital and visual content efforts for the pre-opening of several Rosewood properties: Rosewood AMAALA and Rosewood Red Sea. 

In Bali, Alae was a Multi-Property Director of Marketing Communications for The St.Regis and The Luxury Collection. Before that, he was in comms roles with Banyan Tree Group in Thailand and Morocco.

On his appointment, Alae said, “Rosewood has always stood apart for the way it tells stories that feel considered and deeply rooted in place. To join the brand at this moment, and to help shape the narratives of two new destinations in Saudi Arabia, is both a responsibility and a privilege. I’ve been deeply impressed by the country, its culture, and its vision for the years ahead. I’m excited to contribute to building experiences and communications that honor that spirit and carry Rosewood’s philosophy forward with care.” 

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Current Global MENAT drives PR for auto restoration company

Retro 9, the specialist automotive brand dedicated to the meticulous restoration and refinement of premium segment cars, has appointed Current Global MENAT as its PR partner across the GCC.

The agency is tasked with leading Retro 9’s external communications, delivering an earned-first strategy rooted in storytelling, craftsmanship, and cultural relevance. The partnership is aimed at spotlighting Retro 9’s rare approach to restoring iconic classic cars, its quality standards, and its deliberately limited output across key regional markets.

Peter Jacob, Managing Director, Current Global MENAT, said: “Retro 9 is built on a genuine love for classic cars and a deep respect for the craft behind them. Every restoration is approached with patience, precision and pride, balancing automotive history with modern craftsmanship. What stands out just as much is a team that understands the value of storytelling and the role PR can play in building long-term brand equity, not just short-term visibility. We’re excited to partner with a passionate local business that sees communications as an integral part of its growth journey and to help bring its story to the region’s discerning collectors and automotive purists.”

Danial Mausoof, Founder of Retro 9, said: “Retro 9 was conceived as an automotive house, not a traditional restoration business. As we move the brand to the next phase, Current Global will play a key role in helping us tell that story thoughtfully, with the depth and restraint it deserves.”