Current Global MENAT has been appointed as the PR partner for Paws & Co., a new pet care, health and wellness business preparing to launch in the UAE.
The agency will lead the brand’s launch in the UAE, supporting the business’s ambition to create a connected pet healthcare ecosystem.
Peter Jacob, Managing Director, Current Global MENAT, said, “As a father of two dogs, I know first-hand that there isn’t a shortage of vets. With Paws & Co., this isn’t simply about another entrant into the market. Paws & Co. is founded on the idea of changing how people think about pet healthcare and building a brand and an experience designed around the needs of pets, pet parents and veterinary professionals.”
Matt Butterworth, Co-Founder Paws & Co. said, “For many pets and pet parents, the current process is fragmented, reactive and clinical yet the way people see their pets has changed, and frankly the veterinary experience hasn’t evolved at the same pace. From the beginning, we wanted to rip up the institutionalised playbook and build a pet healthcare experience that feels different. Pets are family, and their care should be personal, consistent and reassuring. In Pete and the Current Global team we have a partner that gets us and understands our intention and wider growth ambitions.”