Dubai Airports, the operator of Dubai International (DXB) and Dubai World Central - Al Maktoum International (DWC), has appointed Current Global MENAT as its strategic public relations agency, following a competitive pitch.
The team will partner with Dubai Airports to deliver integrated campaigns and proactive media engagement.
Commenting on the partnership, Michelle Lee, VP Brand & Communications, Dubai Airports, said "As Dubai Airports transforms into a hospitality-driven organisation, we need to move to a more agile, digitally-driven and integrated marketing and communications approach, that makes the most of the latest tools, technologies and thinking. Working alongside our existing MCN partners, Current Global will help us deliver truly integrated internal and external communications through impactful and innovative storytelling, with earned at the centre."
Peter Jacob, Managing Director, Current Global MENAT added, "Dubai Airports is at the forefront of global aviation overseeing both DXB, the busiest international airport in the world and DWC, the airport of the future. It's a business that represents so much more than just travel. It's the first and last impression of Dubai for millions of people. Its people embody the very spirit of the city. It's so closely aligned to the Dubai growth story. We couldn't be happier to have been appointed and to work with the world-class brand and communications team at Dubai Airports and with our friends across MCN."
The agency is part of the wider Middle East Communications Network (MCN), which includes agencies already supporting Dubai Airports, such as Jack Morton, MRM, and Magna. Together, they work as a single team to support Dubai Airports across every touchpoint and stakeholder group.
"Dubai Airports is one of the region's most iconic and strategically important brands, and we are proud to deepen our partnership through this appointment. It reflects the growing demand from clients for seamless, efficient, and integrated solutions, powered by specialist agencies working as one connected team," said Ghassan Harfouche, CEO of MCN MENAT and President of McCann Worldgroup APAC.
The team will partner with Dubai Airports to deliver integrated campaigns and proactive media engagement.
Commenting on the partnership, Michelle Lee, VP Brand & Communications, Dubai Airports, said "As Dubai Airports transforms into a hospitality-driven organisation, we need to move to a more agile, digitally-driven and integrated marketing and communications approach, that makes the most of the latest tools, technologies and thinking. Working alongside our existing MCN partners, Current Global will help us deliver truly integrated internal and external communications through impactful and innovative storytelling, with earned at the centre."
Peter Jacob, Managing Director, Current Global MENAT added, "Dubai Airports is at the forefront of global aviation overseeing both DXB, the busiest international airport in the world and DWC, the airport of the future. It's a business that represents so much more than just travel. It's the first and last impression of Dubai for millions of people. Its people embody the very spirit of the city. It's so closely aligned to the Dubai growth story. We couldn't be happier to have been appointed and to work with the world-class brand and communications team at Dubai Airports and with our friends across MCN."
The agency is part of the wider Middle East Communications Network (MCN), which includes agencies already supporting Dubai Airports, such as Jack Morton, MRM, and Magna. Together, they work as a single team to support Dubai Airports across every touchpoint and stakeholder group.
"Dubai Airports is one of the region's most iconic and strategically important brands, and we are proud to deepen our partnership through this appointment. It reflects the growing demand from clients for seamless, efficient, and integrated solutions, powered by specialist agencies working as one connected team," said Ghassan Harfouche, CEO of MCN MENAT and President of McCann Worldgroup APAC.
