Sustainability-led luxury hospitality company, Crystalbrook Collection Hotels and Resorts, has appointed We Are Different as its earned agency of record, following a competitive pitch process.
The agency will lead planning, creative and production across Crystalbrook Collection’s portfolio, working with the business' full-service marketing team to deliver integrated campaigns across earned and influencer channels.
Founder and Director at We Are Different, Stuart Terry, said: "The travel market is one of the most cluttered and competitive. For brands to stand out, they need to think and act differently. From day one we were energised by the Crystalbrook Collection team's ambition to challenge the status quo and deliver cut-through with industry-leading creative. We’re excited by the partnership and opportunity to do great work together."
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