Context Studio launches in Dubai

Former journalists Paul Clifford and Emilie Hill have set up Context Studio, an independent comms and brand agency in Dubai. The firm works with businesses across hospitality, wellness, beauty, interiors and lifestyle, through PR, editorial storytelling, content creation, and strategic positioning.

Emilie has over a decade of experience across journalism, fashion, interiors, PR and digital communications across London and Dubai. She has worked with JBH Public Relations, ITP Media Group, MailOnline, and The Telegraph.

Paul brings media and communications expertise to the role, with decades of working with hospitality, F&B, design and business publishing brands. Most recently, he was Group Editor for the hospitality group at ITP Media Group.

"We've both spent our careers around founders, operators and creative entrepreneurs with exceptional ideas," said Paul. "Often, what they're missing isn't a better product or service, it's the ability to clearly communicate what makes them different. Context Studio exists to help bridge that gap.”

"We never wanted to build an agency where clients become account numbers. Many of the businesses we work with have been built through years of hard work, personal investment and a clear vision from their founders. We believe those businesses deserve communications partners who are genuinely invested in their success.”

Emilie added, "Today's audiences and consumers are increasingly discerning about where they place their attention and spend their money. The brands that stand out are those with a clear sense of identity and a story worth telling. Our role is to help founders understand how they should be positioned, what makes them relevant and how to communicate that with confidence.”

“By keeping our client portfolio deliberately small, we're able to build stronger relationships, think more strategically and deliver work that reflects the individuality of each brand."