Castrol Malaysia has appointed DNA Creative Communications as its PR agency on a retainer basis, formalising a partnership that began in 2021.
Under this remit, the agency provides strategic communications, media relations, and content development support for Castrol’s consumer and B2B business segments in Malaysia. Previously, both parties have collaborated across brand campaigns, workshop activations, retail initiatives, and local PR engagements.
“The lubricants industry is evolving quickly, and consumers today care about sustainability, innovation, and performance beyond the technical specs,” said Joshua Tan, Head of Marketing of Castrol Malaysia and Singapore. “The partnership with DNA supports Castrol’s efforts to build the brand’s voice in these wider conversations.”