GO Communications has been appointed by Irama Hotel to oversee aspects of PR and brand communications duties ahead of the hotel's opening, slated for Q4 2025.
As part of this appointment, GO Communications will manage a full suite of services, including public relations, branding, creative communications, and social media management for brand-building and visibility, in the lead-up to the hotel's launch and beyond.
General Manager of Irama Hotel, Praba Ratha, said, "We're happy to have GO Communications on board as we shape the identity of Irama Hotel during these crucial pre-opening months. They are seasoned storytellers who share our vision and understand the kind of warm and uniquely Malaysian brand we want to build."
Peter de Kretser, CEO of GO Communications, added, "We are excited to collaborate to shape a unique brand and quite literally, a 'landmark' moment in the city's hospitality landscape. It will being a bold, new voice to life in a way that resonates with guests from Malaysia and around the world. With Irama, we also have that rare and highly coveted opportunity to shape a brand from the ground up. And we look forward to telling that story in ways that are authentic, exciting, and true to its Malaysian roots."