Claudia Boyce has joined the Victorian Government Solicitor's Office as Senior Marketing and Communications Advisor. She has finished a stint at global fintech, Eightcap, as Global Brand and Communications Lead. Prior to this, Claudia worked in corporate communications for global mining and infrastructure solutions provider, Orica.

Clare Gull has started at technology provider for pharmacies, Pharmx, in a newly created role of Content & Communications Manager. She has moved in-house from FleishmanHillard as Senior Business Director.

Clare's comms experience spans 20 years, with agency roles at WPP, Thinkerbell and 3 Monkeys/Zeno, as well as in-house within the tourism sector, in Australia and the UK. 

 
 

 APRW has strengthened its regional portfolio with a mix of new and ongoing partnerships.

The integrated communications agency has been appointed by FLY Entertainment to manage media outreach for Superstreamer Asia, Singapore's first reality TV competition focused on live-streaming.

The World Robot Olympiad Association has named APRW its PR agency to lead media relations and publicity for the International Final, set to take place in Singapore in November 2025.

The agency has also been reappointed as Public Relations Partner for the Tech in Asia Conference, organised by Tech in Asia and supported by The Business Times. Apart from providing publicity support, APRW made its debut at Startup Factory, a dedicated exhibition hub for early-stage startups to enhance the agency’s visibility and share on its decade-long experience working with startups across Singapore and Indonesia.

Continuing its long-term collaboration with local partners, APRW is working with the Federation of Merchants’ Associations (FMAS) for the third year, providing strategic media counsel and publicity support for the Singapore Hawkers’ Celebration and Awards 2025.

(Picture: APRW Indonesia Team at the APRW Booth, Startup Factory)