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Independent earned and social creative agency, alt/shift/, has been appointed by Chery Motor Australia to manage the PR retainer for automotive brand, OMODA JAECOO, in the Australian market.

The agency will lead earned media relations for OMODA JAECOO, with the aim of growing the brand’s presence across the Australian media landscape through press office management and proactive ideation.

Roy Munoz, Chief Commercial Officer at Chery Motor Australia, said: "OMODA JAECOO has had an extraordinary start in Australia and earned media is a critical part of how we continue to build the brand's credibility and presence. alt/shift/ brings the strategic thinking and media relationships to help us do that, we're excited to have them as our partner."

Sam Vassos, Managing Director, alt/shift/ Melbourne, said: “OMODA JAECOO is one of the most compelling brand stories in Australian automotive right now. The growth trajectory is extraordinary and the product is genuinely earning its place in the market.

“We’re thrilled to bring our earned media thinking to a brand with this much momentum and help tell that story in a way that cuts through.” 

Aandrea Murray has been welcomed at Hauraki District Council as Communications Team Lead. She was previously National Operations Manager for Heretohelpu, a charity that connects people to support their needs in their local community and is part of The Wise Group. Prior to this, Aandrea worked in comms within the education sector, travel, software and fashion. 

Michelle Jack has commenced at Camden Council NSW as Manager Advocacy & Strategic Communications. She was National Communications Manager at the National Growth Areas Alliance (NGAA).

Michelle has also worked in-house within the retail and consumer sector.