PR News

Claire Hopkins takes charge of PR at APAC FinTech company

Syfe, a digital wealth platform with presence in Singapore, Hong Kong and Australia, has named Claire Hopkins as its new Head of PR & Communications. Based in Singapore, she will lead Syfe’s communications, covering everything from media relations and executive profiling, to corporate reputation and campaigns to support its mission in making investing more accessible.

Claire brings over 15 years of international communications experience from Edelman, Boston Consulting Group and Kysen PR, across Singapore, Hong Kong, the UK and the U.S.
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Loretta Lui takes helm of executive comms and PR

The global investment management organisation, Franklin Templeton, has promoted Loretta Lui as Director, Executive Communications and PR.

Relocating from Hong Kong to London, she now leads global executive communications for the firm, overseeing CEO communications, core narrative development, and strategic media engagement aligned with the organisation’s business priorities and industry developments.

Loretta first joined the company in 2013 and was most recently Deputy Head of Corporate Communications, APAC. She also brings industry experience from previous roles at Freshfields Bruckhaus Deringer and City of London. 

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Grayling promotes Account Director in Singapore

Shirley Kettler has been elevated to Account Director at Grayling.

In her new capacity, she will lead strategic corporate communications and integrated campaign management for a portfolio of B2B clients, driving communications programmes across key sectors. 

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The Star Entertainment Group appoints Communications Director

The Star Entertainment Group has promoted Jacara Desland to Director of Communications. Based in Brisbane, she will work alongside the leadership team to lead and shape communications across the Group and The Star Sydney.

Jacara brings more than 15 years’ experience across communications and marketing, with previous roles spanning the insurance and financial services, construction, and retail sectors.