Chinese fragrance label, DOCUMENTS, has appointed Tony Zhang as CMO. Based in Shanghai, he is responsible for leading the brand and marketing function. This includes overseeing brand management, product and retail marketing, communications, CRM, and training.
Tony most recently served in dual roles at We. Red Bridge as General Manager Beijing and Head of Corporate, Technology, and Healthcare China. The posts saw him leading the agency's Chinese and international client accounts, such as Coca-Cola, GSK, Henkel, LEGO, Microsoft, and Tencent, as well as heading up the Beijing office operations and business development across the Chinese market.
With more than two decades of experience, Tony was previously Vice President at Weber Shandwick.