Banyan Group has promoted Charmaine Lin to Senior Director, Group Communications. In her new role, she will lead global communications across corporate, consumer, internal and executive platforms. She will also oversee media engagement, leadership communications and reputation management across the group’s multi-brand, multi-market portfolio.
Charmaine brings close to two decades of communications experience across Singapore and China, having held leadership roles at Weber Shandwick and Gusto Collective, where she advised brands across luxury lifestyle, tourism, fashion, and beauty sectors.