CHAGEE has expanded the role of its Vice President and APAC Chief Marketing Officer, Eugene Lee, to include public relations and government affairs.
Based in Singapore, he will continue to lead branding and marketing, in addition to overseeing strategic communications, corporate reputation, and stakeholder engagement across the Asia Pacific region.
Commenting on the role expansion, Eugene said, “As CHAGEE continues to grow across APAC, it’s increasingly important that how we build our brand, engage our stakeholders, and communicate with the public is aligned and consistent. Bringing branding, marketing, public relations, and government affairs closer together allows us to move with greater clarity, cohesion, and purpose as one CHAGEE.”