Independent creative communications agency, CampaignLab, has promoted Thalia Mills to General Manager, as the agency celebrates its tenth anniversary.
She joined the team in 2021 and now takes on a leadership role with responsibility for team development, client excellence, operational leadership and driving innovation across social, earned and AI-enabled creativity.
Thalia said: "CampaignLab has always been a place that backs people, champions bravery and celebrates creativity. It’s the trust we build with our clients that makes the best work happen and lets us truly join the conversation."
Founder and Director, Andy Scales, said the agency's milestone offers a moment to reflect on its roots and continued evolution.
"When we launched CampaignLab a decade ago, the idea was to help brands join the conversations that matter - regardless of channel. Our first three hires were in digital advertising, content production and social media to complement our earned media heritage," he said.
"Ten years later, while the industry chases new models and approaches, ours hasn’t changed, but the opportunities have exploded."
(Pictured: Thalia Mills)