Matt Buchanan will join Burson as Chief Operating Officer, EMEA, effective late July. Based in London, Matt will work closely with Burson�s EMEA executive management team to oversee operations across all the agency�s 22 markets in the region.
Matt moves from Ogilvy, where he spent more than six years, most recently as Global & EMEA President, Ogilvy PR, leading global clients and the agency�s EMEA region. Prior to Ogilvy, he spent seven years at Havas-owned One Green Bean, serving as Australian Managing Director and later as Managing Director for its UK business.
�Clients today face highly complex, fast-moving challenges and opportunities,� said Jon Hughes, EMEA CEO, Burson. �And Burson�s strength lies in rapidly deploying talent, tools and tech to help them succeed. I can�t think of a more experienced person than Matt to champion and further build our operational approach, so we can best help our clients cut through, reach their audiences and build their reputations.�
Matt said, �Burson has a clear and ambitious vision and the breadth and depth of the Burson offer in EMEA - from consumer and brand to health, corporate reputation and advisory - makes this a very exciting and career-defining opportunity.� � I�m thrilled to join Burson and work alongside Jon and the leadership teams to further Burson�s evolution, cultivating a dynamic, innovative, and purposeful agency culture to drive real impact and advantage for our clients.� And, of course,� have some fun along the way!�
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