Burson has announced the establishment of its latest global offering, Burson Sports & Entertainment, along with several new client wins.
The new offering provides clients with a suite of services in Asia Pacific, the Middle East, Europe, Latin America, Canada, the UK and the U.S. Services include:
Beyond APAC, Burson was recently appointed the Sector - PR Agency of record for Husqvarna Group in the UK. It was also selected to support New York City FC's brand campaign and TEDSports Indianapolis's inaugural event in September 2025.
"From our 30-year relationship with adidas to our newer client engagements, we are helping brands win in ways that build reputation and cultural currency,” commented Allison Cirullo, Burson's Global Practice Lead, Consumer and Brand, who also helms the Sports & Entertainment offering. “From the global rise of women's sports, the fervent enthusiasm for Kabaddi in Asia-Pacific and the massive popularity of esports in the Middle East, the opportunities for brands to establish long-term commitments and create lasting legacies are immense."
The new offering provides clients with a suite of services in Asia Pacific, the Middle East, Europe, Latin America, Canada, the UK and the U.S. Services include:
- Data-Informed Partnership Validation: Assessing the potential impact of partnerships with celebrities, athletes, teams, and venues on brand perception and reputation.
- ROI Optimization: Validating marketing expenditure and maximizing return on investment.
- Risk Mitigation: Identifying and mitigating potential risks before they escalate.
Beyond APAC, Burson was recently appointed the Sector - PR Agency of record for Husqvarna Group in the UK. It was also selected to support New York City FC's brand campaign and TEDSports Indianapolis's inaugural event in September 2025.
"From our 30-year relationship with adidas to our newer client engagements, we are helping brands win in ways that build reputation and cultural currency,” commented Allison Cirullo, Burson's Global Practice Lead, Consumer and Brand, who also helms the Sports & Entertainment offering. “From the global rise of women's sports, the fervent enthusiasm for Kabaddi in Asia-Pacific and the massive popularity of esports in the Middle East, the opportunities for brands to establish long-term commitments and create lasting legacies are immense."
