Burson has named Maggie Lu as CEO, China. As part of her remit, she oversees the agency�s business across Beijing, Shanghai, Guangzhou, and Shenzhen, and is responsible for client satisfaction, agency growth, and talent management. She reports to HS Chung, North APAC CEO.A
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Based in Shanghai, Maggie brings nearly 26 years of experience to her new role, the last 20 of which have been with Burson China. Having started out her career as a journalist for China Daily, she joined Hill & Knowlton as Senior Account Executive and steadily rose through the ranks, holding senior leadership roles such as Senior Vice President, Deputy General Manager and Deputy Managing Director. Most recently, she was Managing Director at Burson Shanghai.A
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�Maggie has an exceptional understanding of the intricacies of the Chinese mainland market, having served in leadership roles in our business for many years,� said HS.
�I know she will be adept at guiding our clients through today�s complex operating environment and in building our business in this critical commercial and geopolitical region. With Maggie as CEO of Burson China and Simeon Mellalieu in his role as CEO of Burson Hong Kong, we have two leaders with the depth of knowledge and market-specific expertise to help our clients build their reputations and businesses and achieve their commercial ambitions.�