Singapore-born PR and content agency, Bud, has officially launched its Philippine operations.
Newly promoted Kiana Carreon will be leading the charge as Account Director. She is responsible for driving the agency's expansion and operations in the country, supported by a local team. Kiana brings a background in consumer and corporate PR, brand building, and campaign strategy.
Commenting on the launch, Oliver Budgen, Founder and CEO of Bud, stated, "Manila has become an obvious next step for Bud. The Philippines is full of creative energy and commercial opportunity, and it's becoming a key market for brands growing across APAC.
"In her three years already at Bud, Kiana has proven she gets Bud, she gets the market, and we're lucky to have her at the helm. Being able to ride alongside bold, ambitious brands like ACMobility and Axelum is a real validation of what we're building and we couldn't be more excited to build a long term business here."
Kiana said, "I'm proud to be launching Bud Manila and shaping work that's meaningful, strategic, and fresh. There's a strong appetite here for communications that move the needle - and I look forward to growing our team, our impact, and the brands we're entrusted with."
The expansion is anchored by the growth of two of Bud's flagship clients in the Philippines - ACMobility, the mobility arm of Ayala Corporation, including its automotive partners BYD and Kia, and Axelum Resources Corp, the country's fully integrated manufacturer of premium coconut products, both of whom have grown their engagements with Bud for a second consecutive year.
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