Bud Communications has expanded into North Asia with the launch of its Hong Kong office. To spearhead this regional growth, the agency has appointed communications veteran Cynthia Chan as Hong Kong & North Asia Lead.
Cynthia brings over two decades of experience in corporate positioning, reputation management, and change management to Bud. Before joining the agency, she served as Senior Vice President and Partner at FleishmanHillard Hong Kong, where she led corporate practice. Her background also includes an in-house role as Head of Communications for Greater China at Covestro in Shanghai.
This new hub will integrate with Bud’s established offices in Singapore, Australia, the Philippines, Malaysia and Indonesia, offering kinetic brands an immediate, scalable cross-border PR solution.
Oliver Budgen, Founder and CEO of Bud Communications, commented: "Hong Kong has been part of Bud's growth ambitions from day one. Given how significant this market is within the wider APAC picture, we always knew success would come down to two things: timing and talent. With the Government’s HK$35B Transformation Blueprint underway and clients increasing their focus on the region, the timing feels right. Most crucially, bringing in someone of Cynthia's calibre, with 20 years in reputation management and change leadership, gives us exactly the person to build this properly. She's the ideal partner to lead our North Asia expansion, and we're thrilled to welcome her to the team as we bring our believability-led approach to this market."
Cynthia added: "Joining Bud Communications at this pivotal moment in the region’s technology narrative is an incredible opportunity. The GBA-to-APAC corridor is brimming with world-class tech companies that require sophisticated, strategic storytelling to establish credibility and navigate complex multimarket landscapes. Our proprietary Believability Framework is a true differentiator - it turns trust into something structured and scoreable, to help disruptive brands to deliver measurable results to pursue real business growth. I look forward to establishing Bud as the go-to strategic communications partner for tech innovators in Hong Kong and North Asia.”