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Independent public relations and content agency, Bud Communications, has secured several account wins in the first half of 2026.
The agency has added manufacturing company, Daikin, to its portfolio and has also been appointed to lead public relations across APAC for payments and fleet management solutions company, WEX.
“Australia has been one of our best growth stories these past two years,” said Oliver Budgen, CEO and Founder at Bud Communications.
“Going from a one-person outpost to a fast-growing team, and picking up accounts like Daikin and WEX, largely through word of mouth, comes down to how we work: focusing on building client believability, adopting and applying new technology, and nurturing a culture that lets us attract people who’d rather challenge how comms is done rather than repeat it.”
Bud has also added to its content team in Australia, bringing onboard former AdNews Deputy Editor, Ashley Regan, as the agency’s Senior Content Executive.
Richie Kenzie, Australia Lead, Bud Communications said: “We’re thrilled to have someone of Ash’s journalistic calibre join Bud’s Australia team. Not only does she expand our presence to Melbourne, she also brings a wealth of experience across industries where the majority of our clients do business. Her addition further demonstrates Bud’s ability to provide both best-in-class PR and genuinely impactful marketing content for our partners.
“Alongside the slate of new client wins we’ve had in the first half of the year, it’s been an extremely positive period overall for the business, and we’re excited to continue our upward momentum.”
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On 14th October 2026, Telum Media hosted an exclusive in-person discussion in Kuala Lumpur featuring Himanshu Bhatt, Acting Managing Editor of The Sun Malaysia. The session was also joined by Irene Tan, the publication's General Manager of Advertising and Marketing.
Moderated by Mary-Jane Tan from Telum Media, the discussion explored The Sun Malaysia’s core audience across its print and digital platforms, alongside its editorial priorities and the evolving trends shaping news consumption. More than 100 PR and communications professionals in attendance also gained insights into identifying stories that resonate with everyday readers.
During the session, Irene urged communicators to move beyond hard-sell approaches by offering relevant knowledge, timely insights and valuable information that reflect current trends and wider public interests.
The discussion also covered how communicators can develop compelling story angles to improve their chances of securing mainstream media coverage. Tips included demonstrating a direct impact on consumers, addressing wider industry issues and offering solutions to societal challenges.
In the audience Q&A segment, communicators representing different sectors shared their respective concerns and sought editorial suggestions. The segment also addressed questions about pitching and the current media landscape.
Stay tuned for more Telum Media events by subscribing to our News Alerts for the latest updates.