---
title: bSIDE nabs comms account for Singapore-headquartered retail brand
description: Castlery appoints bSIDE for strategic communications to support international expansion and corporate messaging.
---

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# [bSIDE nabs comms account for Singapore-headquartered retail brand](https://insights.telummedia.com/pr-news/bside-nabs-comms-account-for-singapore-headquartered-retail-brand)

 Written by [Telum Media](https://insights.telummedia.com/pr-news/author/telum-media) | Feb 26, 2026 6:54:41 AM

Castlery has appointed bSIDE as its strategic communications agency, following a competitive pitch. The appointment began in January for an initial one-year term.

The agency will support Castlery’s corporate communications strategy and reputation management as the company expands internationally. Its remit includes developing corporate messaging led from Singapore and aligned across key markets.

Jay Wong, Head of Corporate Affairs at Castlery, said, “As Castlery continues to expand internationally, it is important that we communicate our growth journey and brand in a clear and purposeful way. bSIDE demonstrated a strong understanding of who we are and what we stand for, and we look forward to working with them to shape our core corporate messaging”.

[View full post](https://insights.telummedia.com/pr-news/bside-nabs-comms-account-for-singapore-headquartered-retail-brand)

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