bSIDE nabs comms account for Singapore-headquartered retail brand

Aniket Gupta has launched Mahou Consulting, a Singapore-based brand communications consultancy. The firm provides strategic public relations, influencer engagement, and LinkedIn management services for early- to mid-stage startups and impact technology companies.

Named after the Japanese word for “magic,” Mahou Consulting serves clients across Singapore, Malaysia, and the Philippines.

Throughout his career, Aniket has worked with organisations across the sustainability, technology, and startup sectors, where he led strategic communications initiatives and supported regional growth efforts.

Claudia Wan has taken on a new role as PR Manager, APAC at Helios Worldwide. Based in Singapore, she leads strategic communications, branding, and investor relations for clients across the finance, gaming, fashion and luxury industries in the region.

Claudia joins from Fifth Ring, where she worked with organisations across the energy, maritime, and corporate sectors.

TEAM LEWIS has launched Marketing SideKick, a proprietary AI-powered marketing intelligence platform available to its clients.

Developed in-house, the platform is designed to support marketing and communications teams by connecting data across PR, web, CRM and paid media functions, and providing recommendations as trends and narratives evolve.

Marketing SideKick comprises a suite of AI tools, including:

• Playbook – maintain brand memory and context across strategy, messaging and assets.
• Scout – track AI visibility metrics and share-of-voice tracking across AI search and answer engines.
• Ping – provides always-on media monitoring and narrative intelligence.
• Editor – refine content for clarity, structure, and brand consistency.
• Presenter – generate editable, on-brand presentations from briefs.
• Coach – deliver presentation training with performance insights.