Bryony Massingham launches health‑sector strategic engagement and communications advisory

Katie Benson has been appointed PR and Communications Manager at Citizens of the Reef. She previously held a PR, communications and engagement role at Stone & Wood Brewing Company. Prior to this, Katie was Senior Publicist at Network Ten. 

Annabel Amann has joined not-for-profit organisation, The Dyslexia-SPELD Foundation (DSF) as Marketing Communications Lead. She was previously at Australian wellness tech group, BON CHARGE, as Global PR and Brand Partnerships Manager.

Annabel's marketing and communications experience spans more than two decades, with plenty of agency experience in Australia and the UAE. 

The Ruder Finn group has set up RF Thunder, an insights-driven communications consultancy in the MENA region, with Bianca Riley appointed as General Manager.

RF Thunder was established to help organisations enter the MENA markets, amplify their visibility, be more agile, and translate strategy into measurable impact. Its flexible project-first model aims to provide access to senior strategic thinking, integrated communications, and data-driven execution without the limitations of traditional long-term structures.

Sophie Simpson, Managing Director of Ruder Finn Atteline and RF Thunder, said: “Having been in the region for over a decade, we have seen client needs evolve faster than ever. Aligned with Ruder Finn’s tradition of helping clients move from what’s now to What’s Next, RF Thunder marks an important milestone in that journey. What sets RF Thunder apart is its ability to deliver speed and agility to meet ambitious organisations exactly where they are in their growth journey.”

Bianca added, “The way brands are built today has fundamentally shifted. SMEs, founders, and new market entrants must establish presence, credibility, and momentum simultaneously. Communications can’t follow growth; it must enable it from the outset. RF Thunder understands that and aims to deliver results from the get-go, with engagement models designed for maximum impact at every stage of growth.”

RF Thunder offers a fully integrated suite of services, including strategic storytelling, creative production, digital marketing, brand experience, and insight intelligence powered by analytics and real-time data.