Brazen MENA has launched in Asia Pacific, with offices in Singapore and Kuala Lumpur, and appointed Angeline Tan as General Manager, APAC.
Angeline brings 19 years of experience across integrated communications, brand reputation and business growth in APAC, EMEA and beyond. Over her career, she has led communications strategies and creative production for global and regional brands including Netflix, Dutch Lady Malaysia (part of FrieslandCampina) and Haleon.
“In a region as diverse as APAC, the most powerful stories are shaped with both insight and cultural understanding,” she said.
“Brazen has built its reputation on doing things the right way, with strategy, intelligence and genuine care for clients. Communications here needs cultural fluency and strategic depth, underpinned by real data. I am proud to lead the agency’s next chapter in Asia Pacific.”
Before its APAC launch, Brazen had operated for more than a decade in the Middle East, where the agency represented brands across the luxury, lifestyle, hospitality, fashion, beauty, corporate and government sectors. Its global clientele includes Marriott, Abercrombie & Fitch, SKIMS, Hilton, Veuve Clicquot and Raffles. The team in APAC and MENA has already begun building its portfolio, currently working with maternal-care platform, Bosom.
Louise Jacobson, Managing Partner of Brazen MENA & APAC, said, "APAC is one of the most exciting regions in the world - fast-moving, reputation-conscious and home to some of its most ambitious brands. It demands cultural fluency, strategic depth and communications built on insight. That is what we have spent more than a decade delivering for some of the world's most recognised brands, and that is what Angeline and the team will bring to clients here.”