BPG strengthens team with new hires and promotion

BPG has announced a series of appointments and promotion across its team.

Sara Seggari has been promoted to Associate Account Director, where she now leads strategic communications for a portfolio of regional and global clients across the GCC. Since joining the agency, she has managed key corporate accounts and delivered end-to-end mandates spanning media strategy, executive positioning, and thought leadership.

Her current portfolio includes KPMG Lower Gulf, Proofpoint, DHL Global Forwarding, Group AMANA, and Michelin Tyres. Previously, she led communications for clients such as Etihad Credit Insurance, Ajman’s Financial Department, Wasl, Bentley, MG Motors, and UD Trucks.

Sultan Sarieddine joins BPG as Business Director, bringing over eight years of experience advising brands and organisations across the region. He specialises in building strategic programmes that strengthen reputation, elevate executive visibility, and drive engagement across corporate and destination sectors.

Before joining BPG, he led communications for TECOM Group and Dubai Holding Asset Management for more than four years, supporting their growth and international visibility. Earlier in his career, he worked with brands including Coca-Cola, Uber, Ford, and Twitter, and delivered award-winning campaigns such as The Good Store and The Knowledge Cube.

To further strengthen its PR capabilities, the firm has also welcomed two new hires. Mostafa Eltaweel joins as Senior Account Manager, bringing over a decade of experience across PR and journalism, with a focus on technology, gaming, and sports.

Saeed Khalloudi joins as PR Manager, with a background in journalism and five years’ experience delivering integrated communications campaigns. Together, they bring expertise in bilingual content, media strategy, and regional market insights, with the aim of enhancing BPG’s ability to deliver impactful, insight-led communications.