Bound & Beyond names communications partner

Full-service communications agency, Élysée Collective, has been appointed as the dedicated PR agency for British watchmaker, Bremont, in Australia.

The appointment sees Élysée Collective lead strategic communications, media relations, product launches, brand storytelling, editorial profiling, events, partnerships, and influencer engagement. The agency will be working in close collaboration with Bremont’s global and local teams to build awareness and grow the brand’s presence in the Australian market.

Élysée Collective’s Director, Alice Moore, said: “We are thrilled to welcome Bremont to the Élysée Collective portfolio. Bremont is a brand with an extraordinary heritage, an uncompromising commitment to craftsmanship and a distinctive position within the luxury watch category.

“We look forward to strengthening Bremont's presence in Australia through strategic storytelling, meaningful media partnerships and creative communications that reflect Bremont’s pioneering spirit.”

Communications network RAIYN has been launched in Dubai, led by Mazen Nahawi, Founder and CEO of CARMA and RAIYN, alongside four firm principals: Ahmad Itani, Founder and Chief Advisor, Cicero & Bernay; Louise Jacobson, Managing Partner, Brazen MENA; Sean Trainor, Chief Executive, Salient Communication Group; and Tarek Esper, Managing Director, SOCIALEYEZ.

The network brings together the four firms under a single accountable structure, designed to support organisations across MENA and beyond, aiming to strengthen their reputations, make better decisions, and deliver impactful outcomes.

Commenting on the launch, Mazen said, "The people of this region, nationals and expats, are best suited to speak on its behalf. That is the belief on which RAIYN is built. We have brought together the best practitioners in the region, combining creativity, sector expertise, AI mastery and cultural depth. Communications needs a new dawn. That dawn begins with trust. RAIYN is a promise to bring people together, to build respect and to put trust at the centre of everything our industry does."

RAIYN  brings together more than 700 professionals across strategic advisory, creative, digital and intelligence, and operates within News Group International (NGI). 

Pullman Singapore Hill Street has appointed Xavier Boey as Assistant Director of Marketing & Communications.

He will be responsible for leading the hotel’s marketing and communications efforts across corporate communications, media relations, brand positioning, digital marketing, reputation management, and events.

Xavier brings hospitality marketing experience from Marina Bay Sands and Pan Pacific Singapore, where he worked on integrated marketing campaigns.