Aladin Hardy has relocated from Shanghai to New York with Boucheron to take on the appointment as Vice President Marketing and Communications, Americas. He most recently spent three years leading the Kering-owned brand�s APAC marcomms out of Shanghai.A
With 16 years of communications experience in the fashion industry, Aladin first moved into the Chinese market from Belgium in 2017 with Herm s. While in Shanghai, he went on to serve as Executive Director Asia at LUXURY MAKERS by Auditoire and as Managing Director China for Publicis Luxe.A