Global cleaning technology company, BISSELL, has tapped creative communications agency, History Will Be Kind (HWBK), to join its first ANZ agency village, as the company looks to strengthen its brand and marketing strategy for the year ahead.
HWBK will lead editorial as the brand's retained PR agency, while Nunn Media will spearhead BVOD and SVOD media strategy and buying, and Hellions will lead creative. The group joins an existing roster of specialist partners, including Jellyfish, Frontier Australia, Andzen, and Digital Next.
The agency village has been tasked with driving authentic differentiation to strengthen brand growth, deepen cultural relevance, and position BISSELL as a category leader across ANZ.
BISSELL's Senior Manager, Marketing Oceania, Nathan Dixon, said: "We've had long-standing relationships with some of our agency partners, but have been intentionally building out our full village with a focus on engaging best-in-class specialists who can collaborate and complement our holistic marketing efforts. It's a big year for BISSELL and this agency village will help us take the brand to new heights in this market."
History Will Be Kind's Managing Director, Edwina Brook, said: "BISSELL is an iconic brand with boundless opportunities, making it a brilliant match for our integrated comms capabilities and ability to infiltrate culture with intent and purpose. We work with some of the world’s most recognised brands operating in increasingly competitive respective markets. We love the creative and strategic challenge of helping these brands find authentic connection with audiences based on differentiations they actually care about."
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