PR News
Sharon McKoy

BGN names group head of comms

Energy and commodities trading group, BGN, has welcomed Sharon McKoy as Group Head of Communications. Based in Dubai, she heads up global communications for the energy business, which has a 10 per cent share in the global LPG market. 

Before joining BGN, Sharon helmed global communications at another international commodities trading group, EuroChem AE.

Sharon brings more than 25 years of senior communications experience to her new role, having also held leadership positions at organisations including ADNOC Group and the UK Ministry of Defence.

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Rosie Dann moves in-house and joins retail sector

Rosie Dann has joined the team at ghd as PR, Influencer and Events Manager. She has recently finished a stint at pressed. PR as Account Manager, following more than three years at AMPR. 

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SuperReturn Middle East 2026 picks media partner

NorthStar Insights has been appointed as a media partner for SuperReturn Middle East 2026, organised by Informa. The private capital gathering convenes more than 600 senior decision-makers, which takes place from 13 to 15 October 2026 at The Ritz-Carlton, DIFC, Dubai.

The firm will lead press and media relations for the event, delivering a dedicated media strategy, senior journalist engagement across regional and international financial media and coverage support throughout the conference cycle, working directly with Informa's marketing team from through to October.

"Gulf capital is being scrutinised in a way it has not been before, as investors, policymakers, and the international press try to read a region navigating conflict, recalibrating its economic ambitions, and deepening its footprint across Asia and the West. The quality of that coverage matters. SuperReturn Middle East is where the most consequential conversations in private capital happen and we are proud to help ensure they reach the audiences that need to hear them," said Arth Malani, Founder and CEO of NorthStar Insights.

“As private capital in the Gulf navigates an inflection point, NorthStar Insights' appointment reflects a growing recognition that how the region's investment story is told matters as much as the capital flows themselves.

A representative from SuperReturn Middle East said, “We are delighted to partner with NorthStar Insights to build visibility for SuperReturn's flagship Middle East event. The region is embarking on a new chapter, and having the right partner to help shed light on the key debates and conversations is more important than ever. Working with NorthStar will allow us to deepen our visibility and coverage across the market helping position SuperReturn Middle East as the platform to turbocharge this new phase of dealmaking in the region and beyond."

Moomoo
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Moomoo makes communications appointments in Singapore and Malaysia

Moomoo has made several communications appointments, including Yvette Lim (pictured left) joining as Regional Head of Corporate Affairs. Based in Singapore, she leads communications, strategic partnerships, and investor education across Southeast Asia.

Most recently, Yvette served as Fractional Chief Communications Officer at AI-native startup, UseKase. Prior to that, she was Managing Director at FGS Global in Singapore, advising clients across sectors including financial services, healthcare, private equity, and offshore, marine, and energy engineering on corporate affairs, reputation, and strategic communications.

Earlier in her career, Yvette spent five years in Copenhagen with Saxo Bank as Head of Strategic Communications and PR APAC, where she led global strategic communications initiatives and established the bank’s APAC communications function.

Commenting on her appointment, Yvette said, “Having spent five years with Saxo Bank in Copenhagen, I got to see and experience first-hand the dynamism of fintech firms in the field of trading and investing. What has stayed with me throughout my career is a passion for helping organisations in dynamic sectors build the trust, credibility and stakeholder relationships that enable sustainable growth.”

“Moomoo has already built a strong product and a meaningful presence across Southeast Asia. I'm excited to help build a corporate affairs function that strengthens its reputation, deepens its partnerships and supports the company's next phase of growth.”

The company has also appointed Kok Kuan Hui (pictured right) as Communications Manager, Malaysia. Based in Kuala Lumpur, she leads communications for the Malaysian market, with responsibility for media relations, executive positioning, thought leadership, corporate storytelling, and investor education initiatives that support the company's growth and reputation.

Kuan Hui brings more than six years of experience in strategic communications and public relations, having worked across the financial services, technology, and consumer sectors. Prior to joining Moomoo, she held communications roles at Ariff Communications and GO Communications, where she advised clients on reputation management, media strategy, integrated campaigns, and stakeholder engagement.

“As investing becomes increasingly accessible, the role of communications extends beyond awareness-building to helping people navigate markets and financial decisions with greater confidence and clarity,” said Kuan Hui. “I am excited by the opportunity to shape conversations around investing and contribute to a more informed investing community in Malaysia.”

She added, “Moomoo sits at the intersection of finance, technology and education - three areas that are reshaping how people engage with investing today. I look forward to strengthening the company's profile in Malaysia through meaningful storytelling, strong stakeholder relationships and impactful thought leadership initiatives.”